Njord x Northside "This Is Not a Gin" Liqueur

Back in 2015, we opened our very first cocktail bar at Northside festival and crafted a special edition gin to mark the moment. Ten years later,we're celebrating that milestone with a gin-based liqueurnamed “This is not a gin”. It isdistilled and infused with 10 botanicalswhich is a heartfelt nod to the festival and the creative collaboration rooted in Aarhus. 

This vibrant liqueur is inspired by the nature surrounding the festival site. Blackberries play a fruity and sweet melody, while cherry plum blossoms andread dead-nettle flowers follow with a soft floral chorus. Wild carrot seeds,carrots and stems of reddead-nettle join with deep,warm and earthy notes, as a base of juniper, coriander seeds,liquorice root, and lemon balm keeps the gin rhythm tight.  

This gin liqueur offers a smooth experience both neat and in cocktails. May we suggest a summerly easy-to-make two-componentcocktail experience: 

4 cl NjordxNorthside“This is not a gin”  
12 cl Dry tonic 
Garnish with a few lemonbalm leaves or a lemon peel   

The story behind the label 
We write “This is not a gin”on the label because a gin needs to have an alcohol percentage of more than 37,5in order to be called a gin according to EU-legislation.Thelabeldesign and the phrase “Thisis not a gin”isalsoa reference to the famoussurrealisticpainterRenéMagritte’s iconic picture of a pipe and his more than 50 paintings ofpersons wearing bowler hats.The number of blackberries on the label and the digit sum of 33,22 % abv isby the waya subtlecelebration of our 10-yearcocktail bar jubilee at Northside. The label is designed by Thomas Svanholmwho hasalsocrafted an art poster thatis based on his label design.