For the sixth time, we at Njord have created the official Aarhus Festuge gin, and this year Aarhus native Flemming Møldrup has taken us on a journey of taste and mindful foraging in search of an iconic Aarhus gin. Flemming, known and recognised for his knowledgeable and warm presence in television, radio, podcasts and public speaking, has woven childhood memories and life experiences into the gin’s flavour profile.
He grew up in Vejlby, spending many hours in his grandparents’ allotment garden — memories that are now reflected in the gin’s notes of lilac, red currants and peas. As a young man, he would take bus no. 7 into the city centre and the punk scene of an era shaped by cannabis and deep contemplation, which is echoed in the gin through the complex, nutty and herbal character of hemp seeds. Later, his path led through the Danish School of Media and Journalism and, in 1992, to Copenhagen and the advertising industry — with journeys to visit his father in the Middle East, reflected in sumac’s spicy citrus notes.
Together with juniper, the distillation of these botanicals creates a floral, green, fresh and spiced gin. Understated and in elegant balance — much like Flemming himself and the city of Aarhus — with a nod to the two paths of Festuge: a search for nature and an openness towards the world.
Key Botanicals
Red currant, lilac, peas, hemp seeds, sumac and juniper.
Distillate and Alcohol Strength
Wheat. 41% Vol.